(02)
what we did01 / 05
Branding and identity
- Developed and rolled out one visual style for the brand
- Created packaging, boxes, stickers and branded print: catalogues, calendars, banners
- Prepared proposals for partners and clients
06
Alipasha
A maker of Middle Eastern sweets
- Location
- Russia
- Market
- Wholesale and retail
- Industry
- Manufacturing
- Scope
- Branding, Website, Content, Production
(01)
about the project
Alipasha makes Middle Eastern sweets and sells them wholesale and retail across Russia. The brand is known for authentic flavour, its recipes and the quality of its production.
Before we started, the brand had little presence online or at offline events.
(02)
what we did02 / 05
Trade shows and offline
- Designed the stands for industry trade shows
- Organised and ran events in Rostov-on-Don, Krasnodar and Yeysk to introduce people to the products
(02)
what we did03 / 05
Digital promotion
- Redesigned the website, optimised it and took on its upkeep
(02)
what we did04 / 05
Photo and video content
- Food photography for the catalogue — the sweets shown in close, appetising detail
- Filming the production process to show the quality and openness of the work
- Started working with bloggers purely on a barter basis: the products provided were worth no more than 5,000 roubles, yet the reach and engagement widened the audience considerably. In Moscow we arranged collaborations with million-follower bloggers
- Updated and tidied the company's listings on map services
(02)
what we did05 / 05
Regional growth
- Planned events and advertising to widen the presence in Krasnodar Krai and Moscow
- Ran promotions and tastings to attract new partners and buyers
(03)
online sales through the website
- 01Average enquiries a day: 3.8 (+18%, was 3.2)
- 02Order value: ₽299,090 (+61%, was ₽185,004)
- 03Average order value a day: ₽9,648 (+61%, was ₽5,967)
- 04Average basket: ₽2,513 (+33%, was ₽1,887)
Growth is steady — more enquiries, better conversion. And there is a clear step change: not just more orders, but customers spending more.
(04)
result
Branding, trade shows, website optimisation and bloggers: revenue up 61%.
- Engagement on social media rose, which brought more orders through social and the website
- The brand strengthened its position in Krasnodar Krai and Moscow, which showed in sales volumes
- Orders started coming from other Russian regions, both wholesale and retail
- Minimal spend on bloggers — barter only, products worth up to 5,000 roubles — proved how well organic promotion can work
- A single marketing foundation created for growing the business long term