(03)
what we did01 / 05
Website optimisation and SEO
- Audited the existing site and made changes to improve the experience
- Optimised the content for relevant search queries in English and Russian
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UpDo
A beauty salon in Dubai
- Location
- Dubai, UAE
- Market
- A premium beauty salon
- Industry
- Medicine and beauty
- Scope
- Advertising, Website, Content
(01)
about the project
UpDo (Creamé) is a premium beauty salon in central Dubai offering a wide range of services for women: styling, manicure, lash extensions, make-up and hair treatments.
(02)
what we took into account
- 01The premium end of the Dubai market
- 02A multilingual audience
- 03Recognition and online presence
(03)
what we did02 / 05
Search advertising
Platform: Google Ads.
- Built campaigns aimed at women in Dubai looking for premium salon services
- Used geotargeting to reach customers in nearby districts
(03)
what we did03 / 05
Paid social
Platform: Meta (Instagram / Facebook).
- Launched campaigns aimed at higher-income women aged 18–50 with an interest in beauty services
- Used dynamic creative showing the salon's different services
- Worked with broad audiences, custom audiences and look-alike strategies
(03)
what we did04 / 05
Google and Yandex Maps
- Registered the salon and updated its details on the map services
- Kept the information current and added photographs, video and service descriptions
(03)
what we did05 / 05
Social media
- Built the content strategy for Instagram and Facebook
- Posted regularly: professional photographs of the stylists' work, client reviews and current offers
(04)
result
SEO, Google Ads, paid social, maps and social media for a premium beauty salon in Dubai.
- SEO lifted site visitors by 25% over three months
- More bookings and the beginnings of a client base
- Social media engagement up 40%
- The salon's average rating on Google and Yandex Maps rose to 4.8 out of 5 on the strength of client reviews