(03)
what we did01 / 05
Paid social
Platform: Meta (Facebook/Instagram).
- Setting up the campaigns
- Audience segmentation
- Testing creative
- Optimising the funnel
02
RBS Turkey
Resin bound stone surfacing
- Location
- Istanbul, Türkiye
- Market
- B2B and B2C
- Industry
- Landscaping
- Scope
- Brand, digital, production
(01)
about the project
RBS Group is an international maker of resin bound natural stone surfacing used in private and commercial construction, landscaping and public infrastructure.
The Turkish arm is the company's manufacturing base and a cornerstone of its international growth.
(02)
project goals
- 01Bring order to the digital presence
- 02Strengthen the visual identity
- 03Build an advertising model
- 04Move the website to a new platform
- 05Standardise brand communication
(03)
what we did02 / 05
Shoot concepts and video production
- Writing the scripts
- Working with the videographer
- Overseeing production
- Preparing video for advertising and social
(03)
what we did03 / 05
SMM and content
- Building the content plan
- Posting on a regular schedule
- Video content
- Giving the feed a structure
- Keeping product information current
(03)
what we did04 / 05
Design and brand identity
Work across the whole brand.
- Print design
- Branding the production barrels
- Designing the DIY kit
- Designing the branded clothing
- Branded materials
- Visual consistency
- A brand listing ready for marketplaces
(03)
what we did05 / 05
Work on the website
- Moving the site to the WIX platform
- Connecting the payment system for online payment
- Adding product listings
- Updating the information
- Reworking the architecture and structure
(04)
goals for the ad launch
- 01Generating leads through Instagram and WhatsApp across the main services
- 02Driving traffic to the profile so people warm up and get in touch later
- 03Building brand recognition in the local market
(05)
what we learned
- 01What works best for RBS surfacing is the emphasis on material quality and natural texture, together with before-and-after video showing real results.
- 02Enquiries about landscaping and interiors rise after creative that stresses how durable and weather-resistant the surfacing is — ideal for the Turkish climate.
- 03Fully bespoke surfacing brings extra traffic, but the conversions come from the premium end: design-led work for private homes, hotels and commercial properties.
(06)
result
One brand, international reach
- A coherent brand system built
- Visual identity strengthened
- Digital communication established
- An advertising structure set up
- Brand recognition increased
- A foundation for growth created
Work on the project continues as ongoing strategic support and development of the international side.