(04)
what we did01 / 02
Branding
- Designed the elements of the identity: 3D objects, the feed, stickers
- Built the visual strategy and gave the feed one consistent look
- Created a set of branded stickers
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ATE24
A 24-hour convenience store
- Market
- Retail, 24/7
- Industry
- Retail and electronics
- Scope
- Branding, Content, Production
(01)
about the project
ATE24 is a convenience store with a wide range of food and services: fresh food, drinks, snacks, tobacco, and various meal and breakfast options.
(02)
what we took into account
- 01The identity had to be bright and attention-grabbing, and carry the brand's restless energy
- 02An emphasis on being open round the clock
- 03The shop sells what people need to recharge: energy drinks, coffee, something quick to eat
- 04Restrictions on showing alcohol and tobacco in social media material
- 05A competitive retail sector
(03)
goals
- 01Work out the full brand concept and its positioning in the market
- 02Analyse competitors, the audience, the brand's values and trends in retail
- 03Create branding and a design system from scratch
- 04Design the social media accounts
(04)
what we did02 / 02
Photo and video content
- Ran a shoot with models
(05)
result
Branding for a 24-hour convenience store: 3D elements, stickers, social media and photography.
- Mapped the values, associations and feelings the brand should evoke. ATE24 is about pace, lightness and momentum — which leaves people inspired and freshly motivated
- Analysed the competitors and set out their strengths and weaknesses
- Analysed the audience and built customer profiles, thinking through the moments of use: practical people, for instance, respond to bold design on quick snacks or meal deals
- Designed the logo, chose the brand colours and a type pairing to give the brand one face
- Created the style elements — 3D objects and stickers — which sharpened ATE24's identity
- Proposed a design for the social feed and for ad materials, and worked out the entrance and checkout areas