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08

Big Snake Shop

An electronics shop in Voronezh

Location
Voronezh, Galereya Chizhova shopping centre
Market
Retail: Apple, Samsung and other brands
Industry
Retail and electronics
Scope
Branding, Content, Website, Advertising

(01)

about the project

Big Snake Shop sells electronics — Apple, Samsung and others — at the Galereya Chizhova centre in Voronezh.

The brief: get the brand ready to open and secure a steady flow of customers online and offline.

Location
Voronezh, Galereya Chizhova shopping centre
Market
Retail: Apple, Samsung and other brands
Industry
Retail and electronics
Scope
Branding, Content, Website, Advertising

(02)

what we did01 / 06

Branding

  • Created the name and the brand identity
  • Designed the logo and its applications: flyers, merchandise, bags, stickers
  • Prepared the guidelines for using the brand style
  • Set out the principles of positioning and tone of voice

(02)

what we did02 / 06

Social media

  • Set up and filled the VKontakte, Instagram and Telegram pages from scratch
  • Chose the visual style for the posts
  • Built a content strategy and monthly content plans
  • Ran the pages with regular posts, stories and Reels
  • Ran giveaways and interactive formats for followers
  • Bought advertising in Voronezh and tech Telegram channels, which brought the first audience

(02)

what we did03 / 06

Working with bloggers and ambassadors

  • Chose ambassadors and bloggers to reach the local audience
  • Agreed scripts and copy for collaborative Reels and stories
  • Arranged placements on barter and paid terms

(02)

what we did04 / 06

Content

  • Found contractors for photo and video shoots in another city
  • Ran the shoot, wrote the brief, oversaw editing and retouching
  • Built a strong bank of photo and video for every channel

(02)

what we did05 / 06

CRM and automation

  • Set up a CRM for customers and orders
  • Connected it to messengers and social media
  • Built sales funnels and enquiry tracking

(02)

what we did06 / 06

Website development

  • Designed the structure and a prototype of a multi-page site
  • Wrote the copy and produced the visual content
  • Built the site on Tilda, connected the domain and the integrations
  • Optimised the site for mobile
  • Connected the enquiry forms and analytics

(03)

what we learned

  1. 01Launching a brand from scratch in a competitive category with a long decision cycle was a hard brief, but the results stand up: the project got a good start and keeps growing
  2. 02The main room to lower cost per lead is in retargeting and the audiences built up so far, which should improve campaign performance
  3. 03To build on this it would help to bring in customer reviews and case studies: they do a lot for trust and for winning new customers

(04)

result

Launching an electronics shop from scratch: branding, social media, bloggers, CRM, a website and 533 enquiries.

  • A brand built from scratch: name, identity, positioning and one visual system
  • Social media and a website launched, with the communication in place before opening
  • A first audience won through bloggers, Telegram channels and interactive formats
  • A content shoot organised and a media bank created for regular promotion
  • CRM and automated enquiry handling set up