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15

Jewellery brands

Five jewellery brands

Market
From mass market to high jewellery
Industry
Jewellery brands
Scope
Content, Advertising

(01)

about the project

We worked with leading jewellery brands on both online sales and digital presentation of collections, with an eye to what makes each brand and each audience distinct.

Our aim was to turn each brand's philosophy into measurable results, convey the value of the pieces and adapt the message for each segment — from the mass market to fine jewellery.

Market
From mass market to high jewellery
Industry
Jewellery brands
Scope
Content, Advertising

(02)

what we did01 / 05

Maxim Demidov

A premium Russian jewellery house known for its craftsmanship, its historical inspiration and its scrupulous attention to detail. The collections draw on Russia's cultural heritage.

  • Social media content aimed at an affluent audience
  • Heritage and exclusivity brought to the fore in advertising
  • Online campaigns for new collections

(02)

what we did02 / 05

Roberto Bravo

An international brand combining Mediterranean spirit, bold colour and contemporary design — for women who value individuality and nerve.

  • Campaigns aimed at B2C markets in Russia and the CIS
  • Photo and video content for digital channels
  • Seasonal promotions and website upkeep
  • Storytelling built on craftsmanship and feeling

(02)

what we did03 / 05

GRAFF

One of the most prestigious jewellery brands in the world, known for extraordinary diamonds of rare cut and clarity.

  • Concept proposals for private viewings
  • Digital invitations to VIP events
  • Advice on positioning within the Russian luxury segment

(02)

what we did04 / 05

Moscow Jewellery Factory

One of Russia's oldest jewellery brands, founded in the nineteenth century. Known for affordable, well-made pieces that combine tradition with contemporary taste.

  • Digital campaigns for the mass market with clear pricing
  • Content planning and creative for seasonal promotions
  • Optimising the online catalogue and making it easier to use

(02)

what we did05 / 05

Majorica

A Spanish brand with more than a century of history, known for man-made pearls indistinguishable from natural ones.

  • Digital campaigns for the mass market with clear pricing
  • Content planning and creative for seasonal promotions
  • Optimising the online catalogue and making it easier to use

(03)

result

Maxim Demidov, Roberto Bravo, GRAFF, Moscow Jewellery Factory and Majorica: content and digital campaigns.

  • Greater engagement and traffic through digital platforms
  • Higher conversion rates across the campaigns
  • Building brand recognition
  • Seamless communication across B2B and B2C