(04)
what we did01 / 03
Creating the collection
- Creating and presenting a limited collection
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MyGemma
A jewellery house
- Market
- Wholesale and retail, B2B and B2C
- Industry
- Jewellery brands
- Scope
- Strategy, Website, Content, Production
(01)
about the project
MyGemma is a jewellery house that has sold jewellery for women wholesale and retail since 2019.
We worked across B2B and B2C.
(02)
what we took into account
- 01Full ongoing marketing support for the brand
- 02Promotion and support for both retail and wholesale
- 03Presenting the collections and preparing material for trade shows
- 04Building a dependable online platform for orders and customer contact
(03)
project goals
- 01Build interest around the brand ahead of the jewellery trade shows
- 02Create a marketing strategy for offline and online that serves both B2B and B2C goals
- 03Present and package the limited collections and pieces
- 04Organise and run shoots with models for new deliveries
- 05Run mailings on social media
- 06Run the social accounts
- 07Build a multi-site, multi-domain platform for a jewellery business, split into B2B and B2C portals with two-way integration into the accounting systems
(04)
what we did02 / 03
Website
- Built a site that accounts for the different jewellery lines: silver, gold, costume
(04)
what we did03 / 03
Running the shoots
- Shoots with models for new deliveries
(05)
result
Strategy, website and collection packaging for B2B and B2C.
- A website with a considered architecture and integrations, built for both wholesale and retail customers
- Effective regional campaigns that generated genuine interest
- High-quality presentation and photography to match the brand's premium positioning
- Loyalty and bonus schemes that increased repeat purchases
- A successful launch of a new line — fashion jewellery — and its support in the market