Medical clinics

Medical marketing differs from ordinary promotion in one fundamental way: it rests on trust in the clinic and in a particular doctor.

In healthcare people decide far more cautiously: a patient reads the reviews closely, weighs up the reputation, the expertise of the specialists and how openly the terms are set out.

Market

Medicine

Industry

Medicine and beauty

Scope

Content, Production

So in medical projects particular attention goes to reputation, to building the personal brand of the doctors, and to clear communication — with specific prices, timescales, guarantees and plain positioning.

1. 01The need to convey information and values properly in order to build recognition across the city
2. 02The need to replace customer focus with patient focus, so that the selling feels gentler and more natural
3. 03Restrictions on advertising and the particulars of ad labelling

1. 01Running the social accounts
2. 02A format that raised the clinics' profile in the city and built trust in the centres
3. 03Arranging shoots with the right equipment to produce professional content
4. 04More enquiries and more consultation bookings with specialists